An advocate for students is an individual, or team of individuals, that holistically supports students in educational settings. They provide assistance, support, and guidance while empowering ...Boiled down, an advocacy campaign is a methodical and strategic approach to reach a specific, time-sensitive goal. What is advocacy campaigning? Developing and running an effort to force a specific change: advocacy campaigning starts with a general assumption that the target decision makers need both the rationale and the encouragement ...Home » What We Do – Advocacy Campaigns. What We Do – Advocacy Campaigns ... ZERO EBOLA CAMPAIGN. WE ARE 1NE. Office. Block D,150 Rivonia Rd, Sandton JohannesburgAn advocate can: listen to your views and concerns. help you explore your options and rights (without pressuring you) provide information to help you make informed decisions. help you contact relevant people, or contact them on your behalf. accompany you and support you in meetings or appointments. An advocate will not:ADVOCACY - WHERE TO START There is no 'right' way to design an advocacy strategy and every one is different. In this document, a number of key tools for structuring your thinking about priorities and actions are presented, and these can be used in your campaign. But the order in which a campaign uses these tools will vary.Apr 13, 2020 · Advocacy will be more important than ever in 2020 and beyond. If you’ve never conducted an advocacy campaign before, here’s a quick refresher. The benefits of advocacy for nonprofit organizations can be broken down into three core categories: Increased support and awareness for your mission. Advocacy efforts around public issues can ... Our advocacy campaigns are great opportunities for the sector to promote its value and to highlight issues of importance to the communities we serve.Through the Global Advocacy Campaign, ICDE enables members to collaborate in promoting Open, Flexible and Distance Learning (OFDL) on the international stage.Jul 16, 2014 · 18.Awareness raising • It is intended to make the problem to be addressed known by the general public • Requires a systematization of the information available it is a training for the campaign developers • It is usually seen as the first step of advocacy, therefore groups engage into it at the beggining of the process • There are many ways to implement it: • Public talks and ... CRAFTING AN EFFECTIVE ADVOCACY MESSAGE Follow these 6 steps to create a concise, strong advocacy message for any audience. 1. Open with a statement that engages your audience. Make a statement that gets your audience’s attention right away, perhaps using a dramatic fact. This is your lead-in and should be only a sentence or two. 2. Present ...14 okt. 2019 ... ... advocacy campaign ["Ladder of options" approach]. Consult extensively and cooperate with others. Wherever possible, avoid competitive advocacy.Advocacy Campaigns For Students. Advocacy campaigns for students cover a broad range of issues. Here are some examples: 1. Human Rights: Student-led campaigns advocating for human rights raise awareness about social justice, equality, and the protection of fundamental rights and freedoms. 2. Animal Rights: An advocacy campaign is an organized set of actions designed to raise awareness on issues and influence change. They’re often led by a group of leaders—such as students—who mobilize volunteers to support a particular issue or call for new policies.Through the Global Advocacy Campaign, ICDE enables members to collaborate in promoting Open, Flexible and Distance Learning (OFDL) on the international stage.Storytelling for advocacy can serve as a pivotal moment of realization and change – without explicitly demanding it. Read Also: 4 Social Media Advocacy Campaigns To Inspire You Today! Stories connect at an emotional level.What is Social Media’s Role in Advocacy Campaigns? Social media helps define and promote advocacy. As an innovative tool, it connects people worldwide. With a global reach, it expands campaign efforts, while also unifying people with shared worldviews. Through social media, people have the same platform where they can share similar experiences.Real advocacy takes intentionality, time, focus, and follow-through. By taking the time to build a comprehensive advocacy plan, your organization will set clear goals and define metrics to help you achieve your vision. End with Tactics. Once you have a clear strategy, think about the tactics that will achieve your goals. Plan to Evaluate.CRAFTING AN EFFECTIVE ADVOCACY MESSAGE Follow these 6 steps to create a concise, strong advocacy message for any audience. 1. Open with a statement that engages your audience. Make a statement that gets your audience’s attention right away, perhaps using a dramatic fact. This is your lead-in and should be only a sentence or two. 2. Present ... Jun 29, 2020 · Using a video for advocacy is the process of integrating film into your advocacy efforts, to heighten the visibility and reach of your campaign. Ideally, a video (or a series of videos) should form part of a larger awareness campaign that is striving to enable specific change. Because it is so accessible and easy to share online, you can use ... Advocacy means openly supporting a certain viewpoint or group of people. If you are an advocate for a specific cause, you work to persuade local, state, or federal governments or other entities to grant specific rights, make policy changes, provide money, or create new laws for the good of your cause.THE ADVOCACY STRATEGY FRAMEWORK The framework below can be used to illustrate any advocacy strategy.2 It is organized around two main dimensions of an advocacy strategy—the audiences targeted (x-axis) and the changes desired (y-axis) with those audiences. ...Dec 22, 2022 · In short: people expect and want businesses to get involved, to work in concert with the communities they serve to affect social change. Basically, social advocacy is a win-win. It can make the world a better place to live in, and make your company a better place to work at. It brings people together for a common cause and the collective good. People in the team should not be just listened to but also clearly understand their input and the objectives of the advocacy campaign. Hence, the Advocacy officer should also demonstrate leadership skills. #8 Taking the lead . The advocacy officers often must take initiative in the resolution of an issue. Firstly, the reason is to show ...policy enacted, or a new law approved as a result of an advocacy campaign. Read this Case Study 1 to learn what the Healthy Philippines Alliance (HPA) accomplished through the roll-out of a strategic and successful advocacy campaign mobilising different NCD civil society groups towards a shared goal of attaining Universal Health The 10-day campaign period began on Thursday, October 19, and will end on October 28. Prior to this window, campaigning was not allowed, and a Commission …Apr 3, 2016 · Advocacy is the act of arguing in favor of, or pleading for something. Generally, advocacy refers to groups or individuals who attempt to influence decisions made by political parties, social systems, or agencies. Advocacy seeks to ensure that people who are disadvantaged, or vulnerable in society, are represented to decision-makers. Steps in Advocacy Strategy Design. ... Step 8) continually measure advocacy progress and apply adaptive management best practices throughout the life of the campaign. Advocacy is a deliberate process that aims to inform and influence decision-makers by seeking changes that are evidence-based. The first step to developing an …Boiled down, an advocacy campaign is a methodical and strategic approach to reach a specific, time-sensitive goal. What is advocacy campaigning? Developing and running an effort to force a specific change: advocacy campaigning starts with a general assumption that the target decision makers need both the rationale and the encouragement ...An advocate can: listen to your views and concerns. help you explore your options and rights (without pressuring you) provide information to help you make informed decisions. help you contact relevant people, or contact them on your behalf. accompany you and support you in meetings or appointments. An advocate will not:If you’re looking to raise money for a personal cause or a charitable organization, GoFundMe is an excellent platform to use. In this article, we’ll provide you with some tips on how to set up a successful campaign on GoFundMe’s official si...Identify your advocacy campaign target,; Select the right campaign tactics and channels,; Launch your plan into action,; Analyze campaign performance, and ...Styled to resemble a trailer for a horror movie, the video is part of a new, Halloween-themed climate advocacy campaign making the rounds on social media and …You can use the outline below to help you craft an advocacy plan. Additional information about advocacy planning and strategies is available in the Advocacy section of our website. Step 1: Identify and understand your topic What does the problem look like? What is your topic? Whom does this topic affect? What’s the […]Oct 18, 2012 · Advocacy, the process of acting on behalf of the public library to increase public funds and ensure that it has the resources needed to be up to date, is critical to the success of libraries. Through tools, training, and education, PLA is committed to providing you with information and resources to help you become an even better advocate for ... It takes a continued investment of focus, resources and time to build strong advocacy campaign teams and engagement cultures that are up to the task of creating ...Advocacy group Climate Power is committing $80 million in advertising to call attention to President Joe Biden's climate and environment agenda ahead of the 2024 election, the group announced ...“Advocacy” is the promotion of an idea, to influence thoughts and/or behaviors, often on behalf of another person or group “Awareness Raising” can involve advocacy (e.g. active: advocate the use of condoms); or involve no advocacy just ‘informative’ (e.g. nonHome » What We Do – Advocacy Campaigns. What We Do – Advocacy Campaigns ... ZERO EBOLA CAMPAIGN. WE ARE 1NE. Office. Block D,150 Rivonia Rd, Sandton JohannesburgAnother option for approaching this project is to identify and analyze multimodal advocacy initiatives already occurring on a large scale today. Some well-known ones include Charity: Water, Free Rice, It Gets Better, and Upworthy. After choosing an advocacy campaign to research, consider the following: What is the purpose of the advocacy ...1. Eight questions that will guide your advocacy strategy. What is your campaign's or organization's theory of change? A theory of change is bigger than an action plan: it's a logic model that maps your process of change from beginning to end.Advocacy campaigns tend to be long-running initiatives, and keeping supporters engaged from the beginning to the end can be a challenge. Additionally, if your nonprofit intends to run a series of advocacy campaigns, track which of your supporters you retain from campaign to campaign. High supporter retention rates can enable your next campaign ...Essentially, community advocacy is when you advocate for your community to policymakers. But why should your organization take up a community advocacy campaign? Advocacy at the local level and on behalf of a specific community can result in several significant benefits, including: Create an impact at a local level.Campaigns form the foundation of advocacy organizations. These are organized movements intent on raising awareness of specific causes, encouraging action, and creating change. Anti-Slavery International has a handful of campaigns going on, including “End Cotton Crimes.” This campaign focuses on forced labor in Turkmenistan’s cotton industry. Jan 1, 2014 · Advocacy is any attempt to influence public policy and practice or any other decisions of institutional elite. It involves the active espousal of a point of view or a course of action and can ... Fundraising has always been an essential part of supporting various causes and organizations. However, in today’s digital age, creating an effective online campaign has become crucial for the success of any fundraising endeavor.Examples of Advocacy Marketing. 1. Tarte's Influencer Trip to Dubai. Tarte Cosmetics is a cruelty-free makeup, skincare, and beauty brand. And in 2023, Tarte organized a trip to Dubai that essentially disrupted TikTok. Image source.2. Starbucks’ Advocacy Marketing. Starbucks’ advocate marketing campaign was called Tweet-A-Coffee. The idea was pretty simple – it would allow customers to buy a $5 gift card for their friends through Twitter. Customers just had to Tweet the @tweetacoffee handle alongside the recipient’s own Twitter handle.Storytelling for advocacy can serve as a pivotal moment of realization and change – without explicitly demanding it. Read Also: 4 Social Media Advocacy Campaigns To Inspire You Today! Stories connect at an emotional level.Jun 29, 2020 · Using a video for advocacy is the process of integrating film into your advocacy efforts, to heighten the visibility and reach of your campaign. Ideally, a video (or a series of videos) should form part of a larger awareness campaign that is striving to enable specific change. Because it is so accessible and easy to share online, you can use ... Advocacy campaigns are organized movements focused on influencing political change and driving awareness around issues at the local, state, or national level. Most advocacy campaigns are made up of a few leaders who organize a larger body of supporters.The guide is a resource to empower young advocates to gain a deeper understanding of and capacities for advocacy, ranging from meaningfully engaging with policy, researching their advocacy issues, building networks and fostering allies, to embarking on advocacy campaigns, and monitoring their advocacy efforts.2. Starbucks’ Advocacy Marketing. Starbucks’ advocate marketing campaign was called Tweet-A-Coffee. The idea was pretty simple – it would allow customers to buy a $5 gift card for their friends through Twitter. Customers just had to Tweet the @tweetacoffee handle alongside the recipient’s own Twitter handle.Choose an advocacy (read: advocacy campaign examples) and start your own organization or campaign. This may be time-consuming and difficult, yet very rewarding. 3. Another way to help protect the environment is to raise awareness about environmental issues in the community. By educating others about the importance of …Advocacy is an organised way to tackle social injustice issues, such as a lack of access to education for all children. You can be an advocate for an issue by talking about the problem and influencing those with the power to change things. Skip to navigation [n] Skip to content [c] Skip to footer [f] The best start in life A safe place to learnAdvocacy marketing gives you the ability to influence the way your customers talk about your brand to others. It’s simple, affordable, effective – and absolutely essential for any marketing strategy in 2020. We’re going to show you how to leverage the power of advocacy marketing for your business.2. Starbucks’ Advocacy Marketing. Starbucks’ advocate marketing campaign was called Tweet-A-Coffee. The idea was pretty simple – it would allow customers to buy a $5 gift card for their friends through Twitter. Customers just had to Tweet the @tweetacoffee handle alongside the recipient’s own Twitter handle.Why Advocacy Campaigns Are Strategic. Anyone who has spent awhile in the nonprofit sector has struggled to find the most effective way to make change in the world. Some nonprofits exist to bring about change through legislative and legal advocacy and everything pivots around that goal. Others prefer a more on-the-pavement approach to …Styled to resemble a trailer for a horror movie, the video is part of a new, Halloween-themed climate advocacy campaign making the rounds on social media and in movie theaters across the US. "We ...The guide is a resource to empower young advocates to gain a deeper understanding of and capacities for advocacy, ranging from meaningfully engaging with policy, researching their advocacy issues, building networks and fostering allies, to embarking on advocacy campaigns, and monitoring their advocacy efforts.Advocacy marketing gives you the ability to influence the way your customers talk about your brand to others. It’s simple, affordable, effective – and absolutely essential for any marketing strategy in 2020. We’re going to show you how to leverage the power of advocacy marketing for your business.A media advocacy campaign is similar to a political campaign in that the people who run it need to plan it out; they need to have specific strategies, or plans and tools, in mind before they take any action. As you gear up for a media advocacy campaign, you'll need to prepare yourself to do business with the media. ...advocacy: [noun] the act or process of supporting a cause or proposal : the act or process of advocating (see 2advocate) something.Advocacy means openly supporting a certain viewpoint or group of people. If you are an advocate for a specific cause, you work to persuade local, state, or federal governments or other entities to grant specific rights, make policy changes, provide money, or create new laws for the good of your cause.17.2 The goals and objectives of advocacy. The goals and objectives of advocacy are to facilitate change and the development of new areas of policy, in order to tackle unmet health needs or deal with emerging health needs in a given community.. A goal is the desired result of any advocacy activity. An advocacy goal will usually be a long-term result, and it may …Example 1: Inforum Michigan. The Mission: Inforum combines strategic connections, proven professional development programs, a respected forum for new ideas, and original research to accelerate careers for women and boost talent initiatives for companies. Inforum’s homepage layout makes a powerful statement.23 dec. 2022 ... A joint landmark public advocacy campaign on gender equality and women's participation in security and defence sectors is being launched.Most successful advocacy campaigns we studied followed three key steps: Step 1: Clarify goals. There is nothing worse than “winning” in your advocacy campaign only to find out that the ...Campaigns form the foundation of advocacy organizations. These are organized movements intent on raising awareness of specific causes, encouraging action, and creating change. Anti-Slavery International has a handful of campaigns going on, including “End Cotton Crimes.” This campaign focuses on forced labor in Turkmenistan’s cotton industry. Political memorabilia is a huge market for history buffs. Artifacts such as vintage campaign posters, advertisements and political badges can all fetch a pretty penny amongst avid collectors. One of the most popular pieces of political adve...Advocacy marketing is a marketing strategy that incites and equips customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing. In other words, it's providing products, experiences, and customer service so good that customers can't help but share in person and online.Most successful advocacy campaigns we studied followed three key steps: Step 1: Clarify goals. There is nothing worse than “winning” in your advocacy campaign only to find out that the ...The answer is, technically, yes. However, there is a difference between lobbying and grassroots advocacy. Direct lobbying conducted on behalf of an organization is exercised by lobbyists, and government …... campaign is still active today. Case Study: These NAFSA members, all non-actors, came together in this Advocacy Campaign video to call us to action. Advocate!SOLUTION. FTP used state level research to build an internal campaign strategy and create messaging that would resonate across core audiences. FTP used publicly ...'Advocacy' is a broader term that encompasses a range of practices, from awareness-raising through to community mobilization campaigns. In this document, we use ...Animation character software has become an increasingly popular tool for businesses to enhance their marketing campaigns. One of the key benefits of using animation character software is that it allows businesses to create captivating and m...What is advocacy campaigning? Developing and running an effort to force a specific change: advocacy campaigning starts with a general assumption that the …An advocacy campaign is a set of strategic actions meant to make lasting policy change. Your advocacy campaign can be put in place at the local level or on a global scale, but in order to get the wheels turning, you'll need the right tools. Givebutter is a fundraising platform with 70+ features to help your advocacy campaign come to life. With ...The Family Planning Advocacy Toolkit gathered information and tools that advocates need to make the case for improved access to voluntary family planning. Advocacy is an important pathway to expanding access to family planning. Family planning contributes to all 17 of the Sustainable Development Goals (SDGs) and is explicit in Target 3.7: “By ...May 18, 2021 · Advocacy campaigns are organized movements focused on influencing political change and driving awareness around issues at the local, state, or national level. Most advocacy campaigns are made up of a few leaders who organize a larger body of supporters. The Drum’s World Creative Rankings, in partnership with Twitch, is a one-of-a-kind list celebrating the most-awarded campaigns, brands, agencies and individuals that have pushed creative ...Updated February 3, 2023. Advocacy marketing is an effective marketing technique that allows individuals to advocate for a company's products and services to their personal and professional networks. People may be more likely to purchase the products they discover through trusted friends compared to products they see through advertisements.Community Advocacy: A Psychologist’s Toolkit for State and Local Advocacy is a science-based toolkit that highlights various advocacy strategies to inform policy at the state and local levels. It aims to build a community of grassroots psychologist advocates that can intervene to promote well-being in the communities in which they reside. An advocacy campaign is a planned project over a given period of time to achieve specific advocacy goals. Therefore, campaigning can be seen as the process of advancing advocacy. Campaigning does not necessarily mean engaging with the public; the nature and type of the engagement is a strategic decision. An advocate is a person who argues for, recommends, or supports a cause or policy. Advocacy is also about helping people find their voice. There are three types of advocacy - self-advocacy, individual advocacy and systems advocacy. The CED is involved in all areas of advocacy for people with disabilities and their families.May 18, 2021 · Advocacy campaigns are organized movements focused on influencing political change and driving awareness around issues at the local, state, or national level. Most advocacy campaigns are made up of a few leaders who organize a larger body of supporters. 1. Understand why planning is important to deliver effective advocacy work and campaigns. 2. Be able to identify the key parts of a campaign plan. 3. Know the steps you need to take to develop and write your plan. Practical and professional skills Develop and implement an advocacy strategy in a humanitarian situation. 1.Your first step is to develop your advocacy strategy: Your advocacy strategy is the plan to achieve your specific goal, which, in this example, would be to get the city to build a dog park. Your strategy is a plan, including a collection of tactics that build toward your goal. Your larger strategic plan should answer questions, including (but ...ADVOCACY - WHERE TO START There is no 'right' way to design an advocacy strategy and every one is different. In this document, a number of key tools for structuring your thinking about priorities and actions are presented, and these can be used in your campaign. But the order in which a campaign uses these tools will vary. Another option for approaching this project is to identify and analyze multimodal advocacy initiatives already occurring on a large scale today. Some well-known ones include Charity: Water, Free Rice, It Gets Better, and Upworthy. After choosing an advocacy campaign to research, consider the following: What is the purpose of the advocacy ...Our origins. ONE was founded in 2004 by Bono and other activists determined to fight for a fairer world. We’re proudly impartial, so we don’t receive any government money and are funded by philanthropists, foundations, and corporate partners. Meet the leadership team.Poisoning Prevention Week campaign. It also draws upon communication guidance developed by WHO. Awareness-raising and advocacy are overlapping concepts. …When someone publicly supports the interests of an individual, group, or cause, they’re engaging in advocacy. There are many types of advocacy, as well as methods, …Apr 3, 2016 · Advocacy is the act of arguing in favor of, or pleading for something. Generally, advocacy refers to groups or individuals who attempt to influence decisions made by political parties, social systems, or agencies. Advocacy seeks to ensure that people who are disadvantaged, or vulnerable in society, are represented to decision-makers. Advocacy is not an alternative complaints procedure, but may involve the advocate in supporting the person in making a complaint effectively. In addition, it is not campaigning, although it may highlight problems and gaps in particular services.Step 2: Set goals and KPIs for your employee advocacy program. Before asking your employees to post about your company, it’s important to figure out why you’re even asking them. Setting goals and communicating them to your employees eliminates ambiguity and gives you measurable social media metrics to track progress.Advocacy groups are organizations that form around a shared interest in order to influence public opinion and policy. These groups promote their cause in a number of ways: • They lobby the government. • They litigate a law related to their issue. • They educate or advertise to influence public opinion. Here are seven examples of successful grassroots advocacy campaigns to learn from: American Society of Anesthesiologists. American Farm Bureau. Veterans for American Ideals. Land Trust Alliance. End Rape on Campus. American Society of Anesthesiologists. National Alliance on Mental Illness. 1.Advocacy Campaigns For Students. Advocacy campaigns for students cover a broad range of issues. Here are some examples: 1. Human Rights: Student-led campaigns advocating for human rights raise awareness about social justice, equality, and the protection of fundamental rights and freedoms. 2. Animal Rights:Oct 18, 2012 · Advocacy, the process of acting on behalf of the public library to increase public funds and ensure that it has the resources needed to be up to date, is critical to the success of libraries. Through tools, training, and education, PLA is committed to providing you with information and resources to help you become an even better advocate for ... Advocacy is not without its challenges. However, when a campaign is run successfully, advocates get to experience firsthand the phenomenon of ideas becoming realities. If you want to find out more about advocacy, check out these additional resources: The Complete Guide to Nonprofit Advocacy.Oct 16, 2023 · Join us on the right side of history. We represent a force of over 3 million members and supporters, brought together by our passion to realize a truly equal society. Our strength reflects each individual’s personal commitment to helping the LGBTQ+ community in the ways they can, from marching to donating to voting. Advocacy marketing is a marketing strategy that incites and equips customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing. In other words, it's providing products, experiences, and customer service so good that customers can't help but share in person and online.advocacy can help drive progress towards UNDAF outcomes and build ownership for the work of the UN. In the UNDAF monitoring and evaluation stage, communications and advocacy supports UN transparency and accountability. It is an opportunity to check in with people in a given country and make needed adjustments toGood advocacy is built on good research. Without the facts, advocacy campaigns run the risk of misdiagnosing the problem and the solutions. A poorly-researched campaign can even cause more harm than good. Research is such an important part of advocacy that many groups focus on it above other methods like petitions, protests, or fundraisers.Science Policy Campaigns. Advocate for your needs. Increase your capacity and utilize our expertise to influence conventional, emergent, and crisis issues ...23 dec. 2022 ... A joint landmark public advocacy campaign on gender equality and women's participation in security and defence sectors is being launched.Advocacy Campaign. This campaign takes place in February, during Career and Technical Education Month®. Completing three school outreach activities, three public policymaker outreach activities and three community outreach activities will get your chapter recognized for this campaign. 17.2 The goals and objectives of advocacy. The goals and objectives of advocacy are to facilitate change and the development of new areas of policy, in order to tackle unmet health needs or deal with emerging health needs in a given community.. A goal is the desired result of any advocacy activity. An advocacy goal will usually be a long-term result, and it may …Jan 1, 2014 · Advocacy is any attempt to influence public policy and practice or any other decisions of institutional elite. It involves the active espousal of a point of view or a course of action and can ... Advocacy campaigns are organized movements focused on influencing political change and driving awareness around issues at the local, state, or national level. Most advocacy campaigns are made up of a few leaders who organize a larger body of supporters. These leadership teams are responsible for … See moreAdvocacy is person-centred and people-driven. It is always community-rights based. That is to say that advocacy is dealing with what your community needs to improve its health. You could also say that advocacy is the process of supporting people to solve health issues. It includes single issues and time-limited campaigns, as well as ongoing ...Using a video for advocacy is the process of integrating film into your advocacy efforts, to heighten the visibility and reach of your campaign. Ideally, a video (or a series of videos) should form part of a larger awareness campaign that is striving to enable specific change. Because it is so accessible and easy to share online, you can use ...Steps in Advocacy Strategy Design. ... Step 8) continually measure advocacy progress and apply adaptive management best practices throughout the life of the campaign. Advocacy is a deliberate process that aims to inform and influence decision-makers by seeking changes that are evidence-based. The first step to developing an …Set a Goal. Trying to plan an advocacy campaign without setting a goal is …5 apr. 2021 ... Grassroots & grasstops advocacy are important components of campaigns. Learn what they are, how they differ & specific strategies for each!An advocacy campaign is an individual marketing effort that uses one or more advocacy tactics to get the word out to your supporters with an appeal for them to take a specific action in support of a larger goal. An example of an advocacy campaign might be an organized effort to pass a new state law requiring schools to offer universal pre-K.The campaign slogan – “Move for mental health: Let's invest” – calls the world to action and, for the first time, will be accompanied by a global online advocacy event. Therefore in my Presidential Speech, I reiterate that the need for the hour is to advocate for mental health care.An advocacy campaign is an individual marketing effort that uses one or more advocacy tactics to get the word out to your supporters with an appeal for them to take a specific action in support of a larger goal. 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